Growth Marketing Manager, TilePix
Tracer
New York City, NY (Remote)
$115K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago
Sr Manager, Growth Marketing (Jonathan Adler)
New York City, NY (Hybrid)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own multi-channel growth work focused on acquisition, revenue growth, and improving LTV, with strong cross-functional ownership across paid media, analytics, and optimization.
- Growth Strategy: identify and test opportunities across paid, owned, and earned channels to move metrics like CAC, ROAS, and MER.
- Cross-Functional Leadership: align with E-commerce, CRM, and Creative to drive integrated campaigns and retention goals.
- Measurement & Optimization: build dashboards, run experiments on audiences, creatives, and landing pages to lift funnel performance.
Job Description
Responsibilities
- Growth Strategy & Customer Acquisition
- Develop and execute growth marketing strategies that drive customer acquisition, revenue growth, and customer lifetime value.
- Identify opportunities across paid, owned, and earned channels to improve business performance.
- Support acquisition, retention, and profitability goals aligned with company objectives.
- Partner with E-commerce, CRM, Merchandising, and Creative teams to deliver integrated marketing initiatives.
- Monitor industry trends, competitive activity, and emerging growth opportunities.
- Performance Marketing & Media Management
- Manage and optimize digital media investments across multiple performance marketing channels.
- Execute paid media strategies across Meta, Google, YouTube, Pinterest, TikTok, affiliate marketing, and other emerging platforms.
- Monitor and improve campaign performance against key KPIs including ROAS, CAC, MER, revenue, and profitability.
- Analytics, Attribution & Optimization
- Analyze campaign performance, customer behavior, and funnel metrics to identify actionable insights.
- Develop reporting and dashboards that communicate performance trends and recommendations.
- Lead testing initiatives across creative, audiences, landing pages, offers, and channel mix.
- Utilize first-party customer data to improve targeting, personalization, and marketing effectiveness.
- Partner with analytics and technology teams to enhance tracking, attribution, and measurement capabilities.
- Cross-Functional Leadership
- Collaborate closely with Creative teams to ensure performance marketing assets align with brand standards and conversion objectives.The role also involves partnering with E-commerce and CRM teams to support customer acquisition and retention strategies.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in growth marketing, performance marketing, paid media, digital acquisition, or e-commerce marketing.
- Proven success managing and optimizing paid media campaigns that drive measurable business results.
- Strong experience with Meta Ads, Google Ads, Google Analytics (GA4), and attribution platforms.
- Deep understanding of customer acquisition metrics including CAC, ROAS, MER, LTV, and attribution modeling.
- Experience developing reports and translating data into actionable recommendations.
- Strong project management and cross-functional collaboration skills.
- Nice to have
- Experience in retail, e-commerce, consumer products, home furnishings, lifestyle, luxury, or design-focused brands.
- Familiarity with Shopify, CRM platforms, CDPs, and marketing automation tools.
- Experience supporting retention and lifecycle marketing initiatives.
- Knowledge of AI-driven marketing tools and automation platforms.
- Benefits
- Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
- 401(k) Retirement Savings Plan with company match
- Generous Paid Time Off (PTO) and paid holidays
- Half Day Fridays with shortened hours during both Summer and Winter seasons
- Exclusive employee merchandise discounts
American Exchange Group
American Exchange Group is an industry leader in fashion accessory products and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brands—including footwear, tech wearables, watches, jewelry, handbags, fashion accessories, and beauty—American Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends.Expertise in brand strategy, marketing, sourcing, operational logistics, and digital innovation allows American Exchange Group to transform brands and forge connections with best-in-class, strategic and retail partners. Their consumer-centric approach ensures sustainable growth and long-term value. Boasting a comprehensive portfolio of iconic owned and licensed brands, American Exchange Group remains at the forefront of the industry, driving the creation of compelling brand experiences.
Traffic Signals
Monthly Visitors
11.6K
Traffic Source Mix
Search
30.5%
Direct
45%
Referral
7.5%
Social
15%
Paid
1.7%
Headcount Trend
Current headcount: ~178
Marketing Team
Marketing Team Size
16 (9% of company)
Marketing Roles Posted (Last 30 Days)
2
