Responsibilities

• Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality.
• Design and evaluate conversion and lift tests to quantify true incremental ROI
• Drive budget optimization across channels and campaign options using marginal return analysis
• Build scenario analyses and business cases to support paid media investment decisions
• Translate data into business and impact narratives
• Lead performance analytics across including search, social, seo, media, and lifecycle marketing
• Identify growth opportunities through deep channel, campaign, and cohort analysis
• Develop attribution frameworks with a balance of rigor with operational simplicity
• Think through growth and impact lens and design tests to answer specific questions
• Orchestrate analysis harnessing existing BI tools and workflows

Requirements

• 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
• Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
• Proven track record designing and interpreting A/B and lift tests at scale
• Experience building and communicating business cases for budget allocation and investment decisions
• Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders
• Strong data visualization skills using packaged tools or vibe coded apps
• Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences

Preferred

• Experience in SMB-focused platforms, or subscription-based digital products
• Familiarity with AI-enabled analytics tooling for anomaly detection, forecasting, or insight automation
• Background working with performance marketing channels at scale (search, social, affiliate)
• MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!