Responsibilities

• Customer Lifecycle Modeling
• - Own the end-to-end development, operation, and continuous improvement of an internally developed customer lifecycle time series model.
• - Measure how lifecycle marketing influences customer retention, expansion, and long-term value.
• - Manage data sourcing, preparation, and quality with engineering and analytics partners.
• - Develop executive-ready recommendations, decision memos, presentations, and business readouts from model outputs.
• - Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.
• Marketing Mix Modeling (MMM)
• - Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
• - Serve as the primary business owner for the external modeling partner, managing priorities, deliverables, timelines, and model quality.
• - Translate model outputs into investment recommendations, ROI narratives, and planning guidance.

Requirements

• BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience.
• 8+ years of experience in marketing analytics, measurement, or strategy.
• 3+ years of hands-on experience applying Marketing Mix Modeling.

Preferred

• Experience with marketing analytics platforms, scenario planning, or MMM software.
• Experience using incrementality testing or other causal measurement approaches.
• Experience with customer lifecycle, retention, or growth measurement.
• Experience applying measurement to planning, optimization, and investment decisions.
• Experience translating complex analytical findings into executive recommendations and decision-ready communications.
• Strong executive communication and data storytelling skills.
• Experience leading through influence in ambiguous environments.