Sr Manager, Go-To-Market Strategy - Multifamily Channel

Oak Brook, IL (On-site)

$130K/yr – $209K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Summary

Own and lead the Multifamily channel go-to-market, joint business planning, and partner strategy, guiding portfolio sequencing, pricing, governance, and executive relationships to drive growth and profitability across dealers, distributors, and strategic partners.

  • Define GTM strategy and value propositions; align performance-driven plans across partners.
  • Lead planning, forecasting, and executive-level negotiations with key Multifamily partners.

Job Description

Responsibilities

  • Define and own the Multifamily channel go-to-market strategy, including target segments, value propositions, and route-to-market model; adapt the strategy as performance and market conditions shift.
  • Own the joint business planning process for the Multifamily channel across dealers, distributors, and strategic partners; set growth, profitability, and share targets and secure leadership alignment.
  • Own Multifamily segmentation and partner strategy decisions, including dealer tiers, distributor models, and strategic partner selection; approve differentiated value propositions, selling stories, and partner economics by segment.
  • Prioritize the Multifamily go-to-market initiative portfolio and make the tradeoff decisions on sequencing, funding, and scope; set Multifamily pricing, rebate, and program structures and approve the supporting business cases.
  • Establish operational objectives, budgets, and performance requirements for the Multifamily go-to market team; own the governance cadence for channel initiatives, including stage gates, decision rights, and escalation.
  • Direct Multifamily channel persona and enablement strategy, approving the sales tools, technical content, training, and collateral required to accelerate partner adoption at each stage of the buying and installation journey.
  • Own the Multifamily channel opportunity and risk view across existing offers, new offer launches, and partner expansion; decide which items receive mitigation or growth investment.
  • Set the definition of Multifamily channel success, including the metric set and targets; deliver channel strategy, performance, and investment reviews to senior leadership and act on performance insights to redirect programs and investment.
  • Approve Multifamily inputs to the forecasting and demand planning process, including the promotional calendar and partner funding, to optimize consensus volume forecasts.
  • Build and own executive-level relationships with key Multifamily partners and lead commercial negotiations on program terms; represent Chamberlain Group externally with partners, trade associations, and industry stakeholders.

Requirements

  • Bachelor's Degree in Business, Marketing, or related field
  • 10+ years in Sales, Strategic Planning, Marketing, and/or Channel Management, with a focus on professional distribution, dealer, and installer channels in B2B or B2B2C environments
  • Experience in the multifamily, proptech, SaaS, or connected home ecosystems
  • Experience leading and developing a team, including performance management

Preferred

  • Master's or MBA
  • Cross-functional background with IoT consumer products & services

Benefits

  • comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).
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Chamberlain Group

3.3 Glassdoor

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 50+ million homes, and 12 million+ people rely on the myQ® app daily. Chamberlain Group earned a spot on Built In’s 2025 Best Places to Work Awards for Chicago.

Founded in 1906
Oak Brook, Illinois, USA
2.6K employees (108 in marketing)
49% recommend to a friend
59% CEO approval

Salaries

Posted range

$130K/yr – $209K/yr

Taken straight from the job posting.

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Sr Manager, Go-To-Market Strategy - Multifamily Channel

Chamberlain Group · Oak Brook, IL · On-site