Responsibilities

• Own GTM Planning & Launch Operations
• Lead go-to-market planning and execution for campaign launches and product initiatives.
• Build and manage integrated launch calendars, milestone tracking, and cross-functional RACI frameworks.
• Ensure alignment and accountability across Product Marketing, Sales, Product, Legal, Pricing, and Revenue stakeholders.
• Design Scalable GTM Processes
• Develop and document launch readiness standards, campaign intake processes, activation frameworks, and field enablement workflows.
• Establish repeatable best practices that improve organizational efficiency and execution consistency.
• Drive Sales Readiness & Field Activation
• Serve as the primary liaison between Marketing and Sales to ensure successful campaign adoption and execution.
• Facilitate sales briefings, launch readiness reviews, field activation sessions, and post-launch feedback loops.

Requirements

• 4+ years of experience in GTM strategy, sales enablement, product marketing, marketing operations, or a related B2B marketing function.
• Demonstrated success designing and executing cross-functional go-to-market processes involving Sales, Product Marketing, and other stakeholder groups.
• Experience developing and managing sales enablement content that supports complex enterprise sales cycles.
• Strong project management capabilities with the ability to manage multiple launches, campaigns, and priorities simultaneously.
• Excellent written and verbal communication skills with the ability to simplify complex technical, clinical, or business concepts into compelling, sales-ready messaging.
• Working knowledge of Salesforce CRM and an understanding of how pipeline and opportunity data inform sales strategy and enablement priorities.
• Proven ability to influence without authority and drive alignment across diverse stakeholder groups.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent practical experience.
• Experience within healthcare technology, med-tech, life sciences, or other highly regulated industries.
• Familiarity with health system buying processes and enterprise healthcare sales motions.
• Experience with sales enablement platforms such as Seismic.
• Understanding of account segmentation methodologies and intent-based sales activation strategies.
• Exposure to competitive intelligence programs and market positioning initiatives.
• Experience overseeing content metadata, analytics, governance, and content lifecycle management.

Benefits

• We offer a comprehensive benefits package, including medical, dental and vision plans covering eligible US employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and paid time off.