Responsibilities

• Own early go-to-market execution across community, content, partnerships, and targeted outreach.
• Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
• Recruit and organize participants for ongoing product research and user testing.
• Drive early commercial conversations, demos, pilots, and structured feedback channels.
• Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy.
• Deliver clear, structured market feedback to accelerate product decision-making.
• Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.
• Represent the company externally with credibility, strong EQ, and confident storytelling.

Requirements

• 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
• Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels).
• 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
• 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.
• Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.
• Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.
• Comfortable selling a product still being built; fast-paced communicator who takes ownership well beyond a job description.

Preferred

• Background at a generative AI, creative software, or visual media company (e.g. similar to Runway, Luma AI, Stability AI, Midjourney, Synthesia, or Adobe).
• Experience launching or scaling a GTM motion at a company with fewer than 20 employees.
• Familiarity with API-led or developer-facing GTM motions alongside end-user creative workflows.