Sr. Manager, Global SMB Ads Marketing

Responsibilities

• Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges, driving reach, engagement, and attributed revenue at scale.
• Own end-to-end advertiser growth domains—acquisition, optimization, growth, and retention—defining problem statements, shaping strategy, and owning performance outcomes across the full advertiser lifecycle.
• Design customer-centric, experience-led marketing around cohesive end-to-end advertiser journeys.
• In partnership with decision science and mar-tech, define content frameworks, value propositions, and modular messaging that power 1:1 personalized experiences at scale.
• Own demand generation and performance, managing trade-offs between volume, quality, and Return on Investment (ROI) to maximize total business impact.
• Drive deep dive analysis and continuous experimentation.
• Lead the transition toward Marketing Demand Automation as the anchor of the operating model, shaping increasingly precise inputs and content frameworks to unlock scaled variation, personalization, and performance over time.
• Own the worldwide promotions strategy, including offer design, experimentation, and performance measurement, operating promotions as a key lever within Marketing Demand Automation journeys.
• Define and optimize promotional offer structures that incentivize advertisers to take actions supporting long-term changed behaviors.
• Drive continuous experimentation on promotional targeting, timing, and value to maximize incremental revenue and advertiser activation while managing ROI trade-offs.

Requirements

• 15+ years of work experience, 5+ years of management experience of international teams in a fast moving environment, MBA

Preferred

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing multiple projects and meeting aggressive deadlines
• Strong knowledge of AI applications, interest of project simplification, scaling and automation

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .