Account Manager, digital advertising

Responsibilities

• Manage strategic digital campaigns that are innovative, sophisticated, measurable, and actionable
• Collaborate with colleagues in proposal development and client plan development and execution
• Deliver innovative, creative work to clients by developing strategies to: move our targets and advance our client outcomes and goals
• use current tactics in audience segmentation
• incorporate data analysis to drive online advertising strategies
• drive audience engagement across social media, online, digital, video, email, web, and mobile platforms
• Deliver exceptional digital performance for our clients by expertly managing complex campaigns
• Develop and manage relationships with client accounts, understanding clients' advertising priorities and strategies and ensuring that advertising clients have comprehensive support and service after the close of the sale
• Develop presentations and reports for client meetings and lead client-facing meetings and presentations

Requirements

• Bachelor's degree or equivalent work experience
• Minimum 2 years of relevant digital outreach and marketing agency experience
• Proficiency in developing and managing integrated digital marketing campaigns using research, segmentation and modeling for a variety of clients, including management of media plans and day-to-day relationships with clients and vendors
• Fluency with key advertising platforms including, but not limited to, Facebook, Instagram, Google Ads, YouTube, Twitter, and LinkedIn and comfort navigating CRMs with a passion for testing new features and technologies
• Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders
• Development of short- and long-term digital advertising campaigns, execution and leverage of data and analytics to optimize and improve results
• Demonstrated project management experience, working on multichannel digital advertising campaigns with special attention to understanding campaign performance, and reporting results to align with goals
• Ability to manage multiple projects and work under tight deadlines with outstanding organizational skills and a drive for results
• Assertive, goal-oriented, hardworking and self-motivated
• Ability to proactively troubleshoot and find creative solutions

Preferred

• Experience with Salesforce.com preferred

Benefits

• MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.