Responsibilities

• Proactively pitch media, respond to queries, follow up on editorial opportunities and research new media outlets.
• Coordinate group press trips and individual influencer and media visits.
• Cultivate and maintain relationships with influential print, digital and broadcast media and SF Travel members’ PR and marketing teams.
• Represent San Francisco Travel at international and domestic media events, missions and tradeshows and attend media dinners and events in San Francisco as needed.
• Write and distribute press materials, including press releases, customized pitches and media itineraries.
• Develop and implement PR campaigns.
• Coordinate with marketing team members to post PR content on social media channels and website.
• Assist with planning and organizing press events and media missions.
• Track, analyze and report on media coverage using San Francisco Travel’s third-party platforms and reporting standards.
• Manage Media Relations data. Build and maintain contact databases, track assisted media and donated services. Run reports as needed.

Requirements

• Education and/or training equivalent to college graduate .
• Degree or experience in Journalism, Public Relations, Marketing or a related field a plus.
• 5+ years of PR/marketing communications experience, preferably within tourism and hospitality.
• Self-motivated with a proven track record of meeting deadlines, managing projects and securing editorial coverage.
• Excellent writing, editing and verbal communication skills.
• Talent for building and developing relationships internally and externally.
• Strong organizational skills and an excellent eye for detail.
• Knowledge of San Francisco and a passion for the Bay Area.
• Energetic, can-do attitude and love of learning and sharing new things.
• Possess a professional network that includes regional and/or national media, freelancers and influencers.