Responsibilities

• Lead cross-functional development of new product innovation launches, managing go-to-market deliverables across Product Development, Creative, Consumer Marketing, Sales, Education, Regulatory, and other key functions.
• Own the development of product messaging, claims language, and marketing copy in partnership with Product Development, Creative & Copy, Regulatory & Claims, and the Executive Director.
• Own brand marketing approvals across consumer-facing touchpoints , ensuring consistency with brand strategy, product positioning, claims, regulatory requirements, and executive direction.
• Manage 360° activation across retailer and digital touchpoints—including gondolas, digital assets, and product detail page content—leveraging industry and consumer insights to strengthen product storytelling and engagement.
• Serve as the central point of contact and category expert for product launches, ensuring internal teams—including Creative, Social, PR/Influencer, Product Development, Education, and Sales—have the information, messaging, and assets needed to activate effectively.
• Develop strategic marketing plans supporting core always-on strategy, driving continued brand love, engagement, and consideration while keeping the brand top of mind with the community.
• Drive post-launch analysis and competitive intelligence, monitoring category trends, industry shifts, consumer insights, and competitor activity to inform product positioning and future marketing strategy.
• Brief cross-functional teams on product storytelling and asset needs, ensuring launch materials are on-brand, accurate, aligned to strategy, and delivered on time.
• Partner closely with Sales & Education to ensure product marketing, training materials, and key selling tools are aligned, accurate, and on brand.
• Work closely with Sales teams to ensure cohesive in-store and online execution across key retailer touchpoints.

Requirements

• 6-8+ years of experience in brand or product marketing within the beauty industry, with deep expertise in color and/or complexion categories.
• Proven track record of leading end-to-end product launches from concept through launch.
• Strong understanding of product storytelling, claims development, and the product description page process.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Strategic thinker who can zoom out on big-picture brand storytelling while staying close to executional details.
• Naturally curious and proactive, always seeking new insights, trends, and opportunities to innovate.
• Agile and adaptable, with the ability to thrive in an evolving, entrepreneurial environment.
• Collaborative team player who builds strong relationships and communicates clearly across departments.
• Passionate about ONE/SIZE’s mission and excited to help create products that inspire self-expression and individuality where everybody belongs.

Benefits

• Health and Wellness Benefits
• - Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• - Flexible spending and health savings accounts (FSA/HSA)
• - Employer paid life insurance coverage with optional supplemental life insurance available
• - Employer paid long-term and short-term disability
• - Access to Employee Assistance Program (EAP)
• Work-Life Balance
• - Starting with 10 vacation days, 4 personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• - Eleven paid holidays
• - Paid parental leave