Responsibilities

• Lead the development and execution of brand OOH plans across North America for Crocs’ key product stories ranging from the Classic Clog to Sandals to Cozzzy.
• Work cross-functionally to ensure that OOH brand media campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Collaborate closely with Brand Media team to ensure the role of OOH is aligned with overarching brand media strategy globally
• Creative ideation how to bring campaign to live in partnership with production team
• Partner with internal teams to ensure smooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
• Build and maintain strong vendor relationships to identify and support innovation opportunities and help keep Crocs at the forefront of the evolving OOH industry
• Communicate with the International Markets to stay on top of local trends and educate on optimal OOH approach

Requirements

• Bachelor’s degree or equivalent experience
• At least Eight (8)+ years extensive experience and proficiency in OOH media coupled with a great foundation in brand; role will focus on NA – International experience a plus for future
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: large brand launches focusing on awareness to drive to retail tactics moving consideration
• Experience planning and buying across OOH media sectors (traditional, digital, experiential, etc.)
• Track record of building OOH plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business
• Strong negotiation skills across partners, markets, and formats
• Established relationships with major OOH media and print vendors
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Previous experience in retail/footwear is preferred, but not required

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.