Sr. Manager, External Communications

Responsibilities

• Lead brand positioning efforts, including competitive analysis, audience insights, message testing, and narrative development. - Translate research and business priorities into clear positioning frameworks, messaging strategies, and compelling external storytelling. - Partner with leaders and key stakeholders to ensure consistent brand expression across all external-facing communications. - Own Rosendin's crisis communications strategy, including preparedness planning, response protocols, and messaging execution during critical situations. - Serve as the central communications advisor during sensitive or high-profile issues, collaborating closely with Legal, HR, Operations, and executive leadership. - Draft and manage external statements, media responses, and stakeholder communications to protect and strengthen Rosendin's reputation. - Lead speaking opportunities, sponsorships, executive visibility initiatives, and event communications to maximize brand awareness and business impact. - Develop and manage Rosendin's external communications calendar, aligning content, campaigns, and key moments with business priorities. - Oversee external communications channels, including media relations, owned content, partner communications, and brand campaigns, ensuring a consistent voice and message. - Measure communications performance and manage multiple high-priority initiatives simultaneously, using insights to optimize impact, improve effectiveness, and deliver results.

Requirements

• What You'll Need to Be Successful - Ability to think strategically while executing tactically, moving seamlessly between long-term planning and day-to-day delivery. - Strong business acumen and the ability to connect communications strategies to organizational priorities, growth objectives, and brand reputation. - Exceptional stakeholder management skills, including the ability to influence without authority and align diverse perspectives around a common message. - Confidence and composure to make decisions and provide communications counsel during high-pressure and sensitive situations. - A proactive mindset that anticipates risks, identifies opportunities, and develops solutions before issues escalate. - Ability to balance transparency, empathy, and business needs when communicating during times of change, uncertainty, or crisis. - Resilience, adaptability, and the ability to thrive in a dynamic environment where priorities can shift quickly. - A passion for storytelling and a relentless focus on protecting and strengthening Rosendin's brand and reputation.

Benefits

• YOU Matter – Our Benefits - ESOP – Employee Stock Ownership - 401 K - Annual bonus program based upon performance, profitability, and achievement - 17 PTO days per year plus 10 paid holidays - 3 days of paid sick leave each year - 3 days of paid Bereavement leave each year - 3 days of paid Jury Duty - Medical, Dental, Vision Insurance - Bonding Leave - Term Life, AD&D Insurance, and Voluntary Life Insurance - Disability Income Protection Insurance - Pre-tax Flexible Spending Plans (Health and Dependent Care) - Charitable Giving Match with our Rosendin Foundation