Director - Communications Platform & Strategy

Charlotte, NC (Hybrid)

$135K/yr – $235K/yrDirector/Executive9+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end customer communications product, defining the CCM platform roadmap, governance, and cross-functional delivery across email, push, SMS, in-app, and onsite messaging.

  • Own primary digital product for CCM platform and related communications capabilities.
  • Lead cross-functional delivery across Marketing, Tech, Compliance, Risk, and Customer Experience to improve personalization and timely messaging.

Job Description

Responsibilities

  • Communications Strategy & Roadmap
  • Define and maintain the enterprise roadmap for customer alerts, notifications, onsite messaging, and digital communications.
  • Develop the long-term vision for customer engagement capabilities across all digital channels.
  • Identify opportunities to improve relevance, personalization, timing, and effectiveness of customer communications.
  • Create strategic plans that align communications capabilities with customer experience, servicing, and business objectives.
  • Platform Ownership
  • Serve as the primary digital product owner and business point of contact for the Customer Communications Management (CCM) platform.
  • Partner with technology teams to prioritize platform investments, modernization efforts, and capability enhancements.
  • Drive requirements, prioritization, and delivery of reusable communications capabilities.
  • Ensure platform reliability, scalability, compliance, and performance meet evolving business needs.

Requirements

  • 7+ years of product management, digital platform, customer engagement, communications, or related experience.
  • Experience leading enterprise-scale digital products or platforms.
  • Demonstrated success developing product strategies and roadmaps that deliver measurable customer and business outcomes.
  • Experience working across multiple communication channels including email, push notifications, SMS, alerts, and in-app messaging.
  • Strong understanding of customer engagement, personalization, customer journey management, and digital servicing strategies.
  • Experience leading cross-functional initiatives involving technology, operations, marketing, compliance, and customer experience teams.

Preferred

  • Experience with Customer Communications Management (CCM) platforms.
  • Knowledge of consent management, communication governance, and regulatory requirements impacting customer communications.
  • Experience leveraging data, analytics, and experimentation frameworks to optimize customer engagement.
  • Background in financial services, digital banking, or highly regulated industries.

Benefits

  • Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
  • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
  • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
  • Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
Ally logo

Ally

3.8 Glassdoor

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. NMLS #3015 | #181005 | https://www.nmlsconsumeraccess.org/Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank, Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies. We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Fast Company’s Best Workplace for Innovators, 2021Crain’s Fast 50: Southeast Michigan’s Fastest Growing Companies, 2021Forbes Best Employers for Diversity, 2021DiversityInc Top 50 Companies for Diversity, 2021Best Places to Work for LGBTQ Equality, 2020Adweek Brand Genius Award, 2020Brand Film Best Employee Engagement Campaign, Moguls in the Making 2020AdAge Top 10 Marketers of the Year, 2019DiversityInc Noteworthy Company, 2019

Founded in 1919
Detroit, Michigan, USA
15K employees (527 in marketing)
73% recommend to a friend
88% CEO approval

Salaries

Posted range

$135K/yr – $235K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,850 salaries.

See all Ally salaries

Funding

Total Funding
$1.8B
Last Raise
$1B
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $1B
  • Nov 2022
    Post IPO Debt • $750M

Traffic Signals

Monthly Visitors
13.8M
Monthly Google Ads Budget
$728.2K
Traffic Source Mix
Search
19.2%
Direct
77.4%
Referral
2.8%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~15K
Ally logo

Director - Communications Platform & Strategy

Ally · Charlotte, NC · Hybrid