Responsibilities

• Strategic Account Alignment: Design and execute event strategies that directly support engagement and growth within top-tier strategic accounts. Partner with Sales, Account Management, and ABM teams to align event plans with account goals and pipeline objectives.
• Event Strategy & Execution: Lead the planning and execution of flagship tradeshows, third-party conferences, and executive experiences that advance strategic account objectives. Oversee logistics, vendor management, and cross-functional coordination to ensure on-brand, high-impact delivery.
• Pipeline Generation: Develop event programs that accelerate the sales cycle, influence pipeline creation, and deliver measurable ROI across key verticals and strategic segments.
• Brand Experience & Storytelling: Oversee onsite brand presence — booth design, messaging, activations, and experiences — ensuring consistency and excellence across all touchpoints. Collaborate with Product Marketing to bring our brand story to life through compelling thought leadership, content, and event narratives.
• Thought Leadership: Identify and secure high-impact speaking, sponsorship, and partner opportunities to showcase Observe.AI’s deep expertise and leadership in the GenAI and CX markets.
• Cross-Functional Collaboration: Partner closely with Sales, Demand Generation, and Product Marketing to drive unified messaging, maximize ROI, and ensure measurable outcomes tied to pipeline and account engagement.
• Measurement & Optimization: Establish clear event KPIs and continuously optimize event performance to enhance reach, impact, and ROI.

Requirements

• 8+ years of experience in event marketing, experiential marketing, or field marketing, preferably in B2B SaaS or technology.
• Proven success designing and executing event programs for strategic accounts.
• Strong understanding of account-based marketing (ABM) principles and how events drive engagement within key accounts.
• Deep expertise in tradeshows, sponsorship strategy, executive programs, and customer experience events.
• Exceptional project management, stakeholder alignment, and communication skills.
• Strong analytical and data-driven mindset; able to connect creative event design to pipeline and revenue impact.
• Passion for innovation, creativity, and measurable outcomes in a fast-moving market.

Benefits

• Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership
• Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents
• Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
• Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
• 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings
• Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth
• Monthly Mobile + Internet Stipend : Support for remote and hybrid work connectivity needs
• Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees