Responsibilities

• Lead the center-led Product Marketing capability across the enterprise, reporting through Product & Marketing Operations
• Define, implement, and enforce standard work, processes, and KPIs to enable consistent, scalable commercialization across regions and verticals
• Establish governance and operating cadences to integrate Product Marketing into core business planning, GTM execution, and Commercial Excellence operating model
• Drive alignment through a matrixed model, influencing Product, Market, Sales, Marketing, and Revenue Operations stakeholders
• Translate market, product, and customer insights into scalable frameworks for positioning, messaging, persona development, go-to-market planning, and sales enablement
• Build and lead a strong cross-functional coalition to stay connected to vertical priorities, evolving demand, and regional needs
• Ensure adoption and consistent application of Portfolio Marketing standards, tools, and frameworks across the organization
• Define capability requirements (tools, templates, training, digital enablement) and partner with teams to enable execution at scale
• Continuously refine standards and frameworks based on performance insights, Voice of Customer, and evolving business needs
• Support the development and evolution of the enterprise sales enablement strategy and associated digital infrastructure (e.g., tools, platforms, data integration) to enable scalable, consistent, and insight-driven commercial execution