Responsibilities

• Partner with the CMO to help define mophie\'s email and SMS marketing strategy, including channel-level revenue targets, subscriber growth goals, list health standards, and program architecture.
• Own the execution and delivery of that strategy across every campaign, flow, and send.
• Build a content and campaign calendar that balances promotional cadence, lifecycle automation, product launches, and brand storytelling without burning the list.
• Bring a clear point of view on how email and SMS complement each other and how each channel fits within the broader DTC marketing mix.
• Manage variable program costs across both email and SMS on a monthly basis. The program runs on a volume-based pricing model - scaling send volume is the goal, and this person manages the program to forecast and budget.
• Monitor cost per send, conversion rate, and send volume in tandem to ensure the program scales efficiently without drifting from plan.
• Bring proactive budget visibility to the CMO: flag variances early, adjust send cadence or segmentation when needed, and always know where the program stands against monthly targets.
• Build and own the full pre-purchase and post-purchase automation architecture: welcome series, browse abandonment, cart abandonment, post-purchase, win-back, and VIP flows.
• Ensure every automated flow is optimized for conversion, margin contribution, and brand experience - not just open rate.
• Define the segmentation logic that powers personalized messaging across both channels: device ownership, purchase history, lifecycle stage, and engagement tier.
• Partner with the Ecommerce team to ensure flows align with the DTC site experience and promotional strategy.
• Own end-to-end campaign execution across email and SMS: briefing, build, QA, send, and post-send analysis.
• Maintain a rigorous QA standard for every send - accuracy, rendering, link integrity, and brand tone are non-negotiable.
• Run A/B tests consistently and systematically - subject lines, send times, copy, offers, segmentation - and translate results into permanent program improvements.
• Proof and approve all SMS copy personally before send - tone, brevity, and on-brand voice are your responsibility.
• Define the reporting framework for both channels: revenue contribution, product-level contribution margin, channel-level contribution margin, cost per send, deliverability, open rate, click rate, conversion rate, unsubscribe rate, and list growth.
• Develop and present weekly KPI reports to the CMO that are clear, honest, and decision-oriented.
• Monitor program health proactively - deliverability issues, list decay, engagement drop-off - and address them before they compound.
• Partner with the Director of Analytics to ensure email and SMS data flows cleanly into the broader marketing reporting infrastructure.
• Serve as the internal Attentive platform owner - managing the account, maintaining integrations, and staying current on platform capabilities and new feature releases.

Requirements

• 6+ years of email and SMS marketing experience, with demonstrated ownership of a full-scale program in a OTC or ecommerce environment.
• Deep, hands-on fluency in Attentive - you have built flows, managed campaigns, and owned reporting in Attentive directly. This is a hard requirement.
• Demonstrated track record of growing email and SMS revenue contribution while managing program costs to budget.
• Experience building lifecycle automation from scratch, not just inheriting and managing existing flows.
• Proven ability to manage list health, deliverability, and segmentation at scale - including suppression logic, re-engagement programs, and compliance requirements (CAN-SPAM, TCPA).
• Platform mastery: Attentive, Shopify, and a working knowledge of how the two integrate at the data layer.
• Segmentation thinking: you build lists with intent, not blast mentality, and understand how segmentation affects deliverability, engagement, and revenue.
• Financial fluency: you track cost per send, contribution margin by channel and product, and revenue per send - and you manage the program to those numbers monthly.
• Creative judgment: you know what good email and SMS copy looks like, can brief a creative team effectively, and can edit on-brand copy yourself when needed.
• Analytical rigor: you build reports that tell the truth about program performance and use data to make faster decisions.
• You are scrappy and strategic in equal measure - you can help shape the plan and execute the send on the same day without losing either.
• You take personal ownership of list health, deliverability, and program integrity-these are not someone else\'s problem.
• You move fast without sacrificing brand standards - every send that goes out under the mophie name reflects on you.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Generous PTO and paid holidays
• Product benefits -you\'ll be well-powered
• On-site role at our SLC headquarters