Responsibilities

• Maintain a scalable and sustainable email marketing strategy to nurture new users and retain and continuously re-engage the existing user base.
• Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, and scheduling.
• Develop and execute a comprehensive email marketing calendar and ensure its alignment with business objectives and internal stakeholders.
• Implement customer data to segment audiences, trigger flows, and personalize email and SMS content.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Apply UTM parameters per established governance standards.
• Work in partnership with designers to optimize email creative and template structure based on best practices and user behavior data.
• Collaborate with other stakeholders to support new and ongoing business partnerships.
• Monitor and evaluate performance to maintain excellent deliverability, sender reputation, and list hygiene.
• Propose changes to continuously optimize and improve campaign performance and user experience.

Requirements

• High school diploma or GED required.
• Minimum 3-5 years experience as an email marketer.
• Proficient working with the Klaviyo platform.
• Proven experience managing email marketing.
• Hands-on experience in marketing automation platforms.
• Detailed knowledge of CAN-SPAM, CASL, and TCPA compliance and best practices.
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Experience building an email marketing campaign from scratch and developing multi-step email flows.
• Knowledge of HTML/CSS, Apps Script, Claude or other AI platform, and A/B testing.
• Excellent written communication skills.

Benefits

• Health, Dental, and Vision insurance.
• 401(k) plan with an employer match up to 4% starting the first day of employment.
• Company-paid Life Insurance with options for supplemental coverage.
• Fully paid Short-Term Disability provided by the Company.
• 3 Weeks of PTO annually (details shared during onboarding).
• Employee Stock Purchase Program (ESPP) - Eligible to purchase company stock at a discount after 90 days of employment, with enrollment opportunities each May and November.
• tuition reimbursement.