Responsibilities

• DTC Leadership & P&L - Serve as the leader for all DTC/Shopify growth. - Own the P&L for the channel: Revenue, Gross Margin, Contribution Margin, EBITDA, CAC, LTV, MER, ROAS, and Inventory Efficiency. Every decision should improve long-term profitability, not just top-line revenue. - Lead annual planning, forecasting, and budgeting for the channel. Shopify / DTC Growth (Core Focus) - Own customer acquisition, website optimization, and CRO. - Lead merchandising, pricing strategy, product launches, offer strategy, and bundling. - Drive subscription growth, landing page performance, checkout optimization, and overall customer experience. - NetSuite experience is a strong plus, particularly for inventory, order management, and financial integration with Shopify. Paid Media & CRM - Partner with media teams on Meta, Google, YouTube, and emerging channels, knowing when to scale aggressively vs. optimize for efficiency. - Own retention and LTV through email, SMS, loyalty, lifecycle marketing, segmentation, and win-back campaigns. Product, Merchandising & Analytics - Partner with clients to rationalize product portfolios, optimize assortment, and improve pricing and inventory turns. - Build and maintain dashboards covering CAC, LTV, AOV, MER, ROAS, CVR, Repeat Purchase Rate, and Contribution Margin. Team & Client Leadership - Lead Quarterly Business Reviews, annual planning, and executive strategy sessions. Clients should see you as an extension of their leadership team. - Partner tightly with the TikTok E-Commerce VP to ensure a unified, profitable e-commerce strategy across channels.

Requirements

• 5+ years executing high-growth e-commerce plans, with deep, hands-on Shopify expertise.
• Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
• Demonstrated success scaling brands in multi-million-dollar increments.
• NetSuite experience strongly preferred.
• Strong understanding of paid media strategy and multi-million-dollar budget management.
• High-level P&L ownership and experience leading cross-functional teams.
• Experience working directly with founders, CEOs, or private equity-backed companies.

Benefits

• Compensation: The base salary range for this position begins at $125,000 per year; final salary offer based on experience and skillset.
• Bonus: Annual bonus potential tied to employee performance.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans.
• Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match.
• Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.