Responsibilities

• Develop and execute strategic business plans to increase profits in the club and ecommerce channels.
• Increase overall direct-to-consumer base across all channels.
• Increase wine club membership across all Ste. Michelle brands.
• Develop and execute an innovative strategy of forward thinking for wine club membership to appeal to all consumers.
• Plan and execute club specific marketing plans for private client sales, as well as ecommerce.
• Increase wine club membership conversion across DTC channels.
• Report on and analyze club enrollment, attrition, and benefit offerings across multiple brands.
• Serve as the main point of contact for Guest Services Managers on questions or concerns relating to wine club management.
• Review current digital platform functionality and look for opportunities to engage club members.
• Manage fulfillment calendar and wine selection planning process.