Responsibilities

• Partner with the Director, Digital Media Channels to execute global paid media strategies across regions, businesses, and customer segments
• Own execution/configuration and SME-level analysis of complex, high-impact digital campaigns ensuring on-time, on-budget delivery
• Serve as a hands-on expert in LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager, GoTo Meeting and other digital media platforms applying best practices and testing new platform capabilities
• Translate business objectives into channel-level strategies and execution plans that drive funnel performance and measurable outcomes
• Lead advanced optimization efforts using dashboards, pacing tools, and platform insights to continuously improve performance
• Analyze large and complex data sets across channels to identify trends, risks, and opportunities
• Partner with digital strategy team members to review performance, validate attribution, and provide actionable insights and recommendations
• Ensure consistent use and refinement of reporting standards, dashboards, and documentation
• Act as a player–coach, mentoring manager-level employees to build proficiency across multiple digital media platforms
• Provide hands-on training, troubleshooting support, and platform best practices to elevate team capability and consistency

Requirements

• Bachelor’s degree in marketing, digital marketing, business, or a related field.
• MBA a plus
• 6–8+ years of experience in B2B customer-focused digital marketing with life science, biotech, or pharma experience highly preferred
• Hands-on expertise across multiple paid media channels, with deep experience in at least two (paid social, paid search, programmatic display, webinar platforms (On24, GoTo))
• Current, hands-on experience managing campaigns in LinkedIn, Google, and Meta platforms
• Experience supporting revenue-, lead-, or demand-generation programs at scale
• Experience mentoring or training team members (formal people management not required)

Preferred

• MBA a plus
• Experience with marketing automation platforms such as Pardot or Marketo is highly desired
• Pharma/life sciences experience strongly preferred

Benefits

• bonus/incentives based on performance
• 401K
• paid time off
• stock purchase program
• Health and wellness coverage
• employee and family wellbeing support programs
• work life balance flexibility