Sr. Manager, Digital Marketing at BMG | New York City, NY | $75K/yr – $82K/yr

BMG

Sr. Manager, Digital Marketing

New York City, NY (Hybrid)

$75K/yr – $82K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end digital marketing engine for artist rosters, blending social strategy, creator partnerships, CRM growth, and tech-enabled campaigns.

Growth & Ownership: Social strategy across TikTok, Instagram, YouTube, X, and emerging platforms, plus creator partnerships to drive reach and engagement.
Data & CRM: Build first party data growth, email, and messaging programs with insights-led optimization.
Innovation & tech: Experiment with AI, new tech, and integrations to spark fresh campaigns and cross-industry ideas.

Job Description

Responsibilities

Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
Digital marketing strategy to include (but is not limited to): social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance.
Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers.
Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for roster of artists.
Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.
Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings.
Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

BMG

4.1 Glassdoor

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 18 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

Founded in 2008

Berlin, Berlin, DEU

1.4K employees (491 in marketing)

www.bmg.com

70% recommend to a friend

63% CEO approval