Vice President, Digital Marketing & Analytics

Los Angeles, CA (On-site)

$180K/yr – $260K/yrSenior Level15+ years expFull time

Posted 1 day ago

Job Summary

You will own the digital marketing strategy and technology roadmap, leading analytics, funnel optimization, and cross-functional execution across sales, IT, and fundraising.

  • Lead marketing analytics, reporting, and performance management to tie activity to ROI.
  • Drive end-to-end digital experiences for lead generation and pipeline growth.
  • Partner with Sales and IT to deliver integrated, results-driven solutions and scale AI-driven marketing.

Job Description

Responsibilities

  • Digital Marketing Strategy & Leadership
  • Lead the end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
  • Align digital marketing priorities with organizational goals, growth initiatives, and fundraising objectives.
  • Provide hands-on leadership and strategic direction to the digital marketing team, fostering a collaborative, curious, and high-performance culture.
  • Bring a forward-looking, external perspective that positions marketing as a strategic growth engine for the organization.
  • Marketing Technology, AI & Innovation
  • Assess the current marketing technology stack and ecosystem, identifying strengths, gaps, and opportunities to improve effectiveness and scalability.
  • Develop and articulate a future-state vision and roadmap for marketing technology, including platform selection, integration, and investment recommendations.
  • Partner closely with IT to ensure marketing platforms, data architecture, security, and systems support the organization’s evolving needs.
  • Champion the responsible adoption of AI-driven marketing tools and techniques that improve efficiency, personalization, and measurable results.

Requirements

  • 15+ years of progressive experience in digital marketing/marketing technology across multiple platforms and channels, including significant experience in B2B environments.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field required; advanced degree (MBA or similar) preferred.
  • Demonstrated leadership experience, including people management and the ability to mentor and develop talent.
  • Deep understanding of modern marketing technology stacks, including hands-on experience evaluating, implementing, and optimizing platforms.
  • Strong expertise in marketing analytics, performance measurement, and ROI modeling; proven ability to connect marketing activity to tangible business and fundraising outcomes.
  • Practical, forward-thinking passion and experience applying AI and advanced technologies in marketing.
  • Proven success partnering closely with Sales and IT to deliver integrated, results-driven solutions.
  • Exceptional communication and influence skills, with a track record of engaging and advising senior-level stakeholders.
  • Entrepreneurial mindset with comfort operating in evolving, fast-paced environments.
  • Passion for marketing that makes a meaningful contribution to organizational impact and mission.

Benefits

  • A variety of Medical, dental, and vision benefits plans
  • Health Savings Account with a generous employer contribution
  • Company paid life & disability insurance
  • 401(k) savings plan, with company match
  • Comprehensive paid time off, including vacation days, 10 designated holidays, sick time, and bereavement leave
  • Up to 16 hours of volunteer time off
  • Up to 16 weeks of Paid Parental Leave
  • Ongoing professional development programs
  • Wellness program, including monthly and quarterly prizes
  • And more!
CIM Group, LP logo

CIM Group, LP

3.5 Glassdoor

CIM is a community-focused real estate and infrastructure owner, operator, lender and developer. Our in-house team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we’re a diverse team of more than 900 employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we’re striving to make an even greater impact in the years to come. To learn more about CIM, visit us at: http://www.cimgroup.com

Founded in 1994
Los Angeles, California, USA
1.1K employees (20 in marketing)
62% recommend to a friend
64% CEO approval

Salaries

Posted range

$180K/yr – $260K/yr

Taken straight from the job posting.

See all CIM Group, LP salaries

Marketing Team

Marketing Team Size
20 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$47.5M
Last Raise
$47.5M
Debt Financing, 2 years ago

Funding History

  • Nov 2023
    Debt Financing • $47.5M
  • May 2021
    Undisclosed

Traffic Signals

Monthly Visitors
23.2K
Monthly Google Ads Budget
$169
Traffic Source Mix
Search
35.6%
Direct
56.8%
Referral
6.3%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Recent News

CIM Group, LP logo

Vice President, Digital Marketing & Analytics

CIM Group, LP · Los Angeles, CA · On-site