Responsibilities

• Develop and execute digital and social media strategies that support client brand objectives, PR initiatives, and marketing campaigns.
• Build monthly social media content strategies and calendars across platforms including Instagram, TikTok, Facebook, LinkedIn, and emerging channels.
• Translate brand positioning, PR priorities, seasonal moments, launches, and events into engaging digital content and campaigns.
• Concept social-first campaigns and content ideas across organic social, influencer partnerships, product seeding, experiential activations, and paid collaborations.
• Stay current on social media trends, platform updates, emerging creators, cultural moments, and evolving content formats.
• Develop creative content concepts and content capture plans for social campaigns, influencer partnerships, and events.
• Manage day-to-day social media strategy and execution for assigned client accounts.
• Develop social media calendars, captions, creative briefs, and publishing plans.
• Maintain consistent brand voice and visual identity across social platforms.
• Coordinate and publish organic social content across relevant platforms.

Requirements

• 3–5 years of experience in digital marketing, social media, influencer marketing, or a related field, preferably within wine & spirits, hospitality, culinary, travel, or lifestyle brands.
• Strong understanding of social media strategy and platform best practices, particularly Instagram and TikTok.
• Hands-on experience managing social media accounts and developing content calendars.
• Working knowledge of paid social advertising, particularly Meta Ads, including targeting, boosting, campaign objectives, and performance metrics.
• Experience sourcing, vetting, and managing influencers and creators.
• Experience with social media management, influencer marketing, and analytics platforms; Sprout Social, Planable, Meltwater, Klear, or similar tools a plus.
• Proficiency in Canva CapCut or other content creation/editing tools.
• Strong written communication skills and the ability to write engaging, brand-appropriate social copy.
• Highly organized with excellent attention to detail and the ability to manage multiple clients, projects, and deadlines.
• Creative thinker who stays up to date on social media, digital culture, creators, and emerging trends.