Sr. Manager, Demand Generation

Waltham, MA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end demand generation programs, from strategy and planning to execution, measurement, and optimization, partnering with internal teams and agencies to drive pipeline and revenue.

Lead marketing automation, nurture, and audience strategies
Leverage data and HubSpot-driven insights to improve funnel metrics and ROI

Job Description

Responsibilities

Hands-on management of marketing automation, email marketing, and nurture programs
Build actionable quarterly plans, set targets, and track performance against them
Partner closely with our internal marketing team and agency resources, support prioritizing objectives, and support project execution
Develop smart audience strategies and put them to work in campaigns
Shape customer marketing, cross-sell, and upsell programs that increase stickiness and lifetime value
Push the marketing function forward by leveraging sophisticated tools, automation, and ai in our processes and campaign delivery
Improve conversion across the journey. Understand funnel conversion rates and find ways to lift them, from first touch through closed deal and into the customer lifecycle
Test, learn, and iterate. Try new things, measure what works, and double down

Requirements

5 - 7+ years in B2B marketing, ideally in demand generation or something similar
Hands-on experience with HubSpot, familiarity with data enrichment, automation, measurement, project management, and design tools used in the marketing function
Comfort with (and excitement about) data—ability to use data to tell a story and guide prioritization and decision-making
A clear sense of how funnel metrics tie back to pipeline and revenue
A knack for getting people on board without needing a title to do it
A bias toward action and a healthy 80/20 mindset
No ego, and a genuine love of working as a team
Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

Hybrid or remote work model (depending on proximity to Waltham, MA office HQ - must reside in the U.S.), Eastern/ Central time zones
Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching
PTO and 14 paid holidays
Positive team culture
Company laptop, full tech stack, tools, and other resources provided by demandDrive

demandDrive

demandDrive is an industry-leading integrated sales and marketing agency.We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth.Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row.Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!

Founded in 2011

Waltham, Massachusetts, USA

www.demanddrive.com