Sr. Manager, Demand Generation

Orem, UT (Remote)

Salary Not AvailableSenior LevelFull time

Posted 6 months ago

Job Summary

Lead demand generation to scale the function across multi-channel programs and ABM at Blip.

Own multi-channel demand programs and ABM motion rollout
Strong analytical storytelling and executive-ready messaging
Scalable, data-driven demand engine with CAC efficiency focus

Job Description

Responsibilities

Journey Design & Segmentation
Map end-to-end user journeys across key milestones
Segment users based on behavior, spend, and intent
Align growth strategy accordingly
Demand Generation
Architect integrated demand generation programs across digital, paid, social, and new channels
Stand up our first ABM motion and refine it into a repeatable program
Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs
Analytics & Optimization
Track and improve marketing-sourced pipeline creation, conversion, and efficiency (including CAC)

Benefits

Comprehensive insurance coverage (health, vision, dental)
Flexible paid time off
Fitness stipend
Paid parental leave
HSA + match
401k + match

Preferred

Built, mentored, and scaled in-house demand gen teams before
Experience standing up ABM motions or using agencies to fill gaps
Proficient in analytics storytelling and presenting to executives

Blip

We connect people and companies in intelligent chat on the main messaging channels that sell, serve, solve and surprise. For this, we combine the best of technology and human knowledge in our company and on the Blip platform, always anticipating and creating trends. Want to know more about Blip? Access our website!

Founded in 1999

Belo Horizonte, Minas Gerais, BRA

1.4K employees (177 in marketing)

wa.me/553133496201

Marketing Team

Marketing Team Size

62 (4% of company)

Traffic Signals

Monthly Visitors

34.9M

Monthly Google Ads Budget

$158

Traffic Source Mix

50.2%

Direct

26%

Referral

20.9%

Social

2.5%

Paid

0.4%

Headcount Trend

Current headcount: ~1.5K

Links

wa.me/553133496201

X (Twitter)

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