Responsibilities

• Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel
• Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal
• Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations
• Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective
• Build and continually improve campaign measurement including attribution approaches, scoring, nurturing logic, and standardized reporting (with real-time performance visibility where possible)
• Collaborate on sales & marketing technology execution (CRM + marketing automation + analytics as applicable) to improve deal velocity and operational effectiveness
• Ensure tight alignment between Sales and Marketing by developing joint strategies that accelerate sales cycles and support retention/expansion goals
• Use data and analytics to optimize ROI—test, learn, iterate, and scale what works based on pipeline and performance insights
• Stay current on market trends and competitive activity to inform messaging, targeting, and campaign strategy
• Coordinate with Product to ensure positioning and messaging accurately reflect product capabilities and customer needs

Requirements

• 10+ years of B2B enterprise marketing experience, with at least 3+ years in a revenue marketing or growth marketing leadership capacity (SaaS, AI, or automation experience is a plus)
• Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression
• Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics
• Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product
• A hands-on, execution-focused mindset—high ownership, high standards, and a strong bias to action
• Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus

Preferred

• SaaS, AI, or automation experience is a plus
• Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus
• Data-driven and analytical: can interpret campaign and pipeline data and translate it into practical actions
• Excellent communication: strong verbal/written skills with the ability to present performance, insights, and recommendations clearly
• Comfort in fast-paced environments: prioritizes effectively across multiple initiatives while maintaining execution quality
• Collaborative, “can-do” mindset with strong partnering skills across GTM teams
• Agile and iterative: comfortable shifting between strategy and hands-on execution based on results
• Organized and programmatic: able to plan, execute, and manage campaign workflows with discipline
• Executive-ready storytelling: turns results into clear, digestible summaries and actionable next steps

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
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