Responsibilities

• Create and manage strategic co-marketing plans, sell-in strategies, advertising, promotional assets, digital marketing, and online content to support Shaw brand sales goals.
• Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.
• Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through.
• Align media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts with Shaw’s national plans to maximize impact.
• Partner with Sales to develop annual co-marketing plans, including budgets and creative assets, with a strong focus on digital marketing strategies.
• Execute marketing plans with Home Center partners by identifying priority SKUs, supporting promotional efforts, and optimizing co-marketing effectiveness.
• Measure and report ROI and promotion performance monthly, with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account.
• Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.
• Maintain regular engagement with customer marketing teams to plan, measure, and improve initiatives.
• Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews.

Requirements

• Bachelor’s degree in Marketing, Sales, Business Management, or a related field; MBA preferred.
• Minimum 5 years of experience in brand management, marketing, trade/customer/channel marketing, sales, or channel management; experience in the home renovation industry (retail or manufacturing) preferred.
• Proven ability to lead and collaborate effectively with cross-functional teams.
• Exceptional communication, interpersonal, and presentation skills.
• Strong financial acumen with expertise in budget management and data analysis.
• Highly responsive and action-oriented in a fast-paced environment.
• Advanced knowledge of digital marketing platforms, content strategies, and performance measurement.