Responsibilities

• Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
• Work closely with the Field Sales Team on selling each of the 4 seasons.
• Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
• Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)
• Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions
• Handle multiple initiatives simultaneously and work under pressure to meet deadlines
• Investigate and problem-solve key concerns associated with product development and margin enhancement projects
• Engage with Marketing to provide insight into the complexity and cost associated with early-stage initiatives
• Manage customer marketing budgets and perform analysis to ensure investments provide acceptable ROI
• Evaluate and recommend go/no-go action based on the viability of a strategic initiative

Requirements

• Minimum Bachelor's degree, preferably in Business, Marketing, or related field
• Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
• Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership
• Willingness to travel as needed
• High proficiency in MS Excel and Office Suite

Preferred

• Functional SAP user is a plus

Benefits

• At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center