Responsibilities

• Strategy - Supports the development and execution of the customer strategy and the end-to-end integrated customer experience - Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead Content - Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels - Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs - Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments - Supports field deployment through communication, training and feedback loops - Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment - Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics Execution - Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers) - Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes - Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking - Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns - Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes - Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution People - Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities Demonstrates Proficiency within the following Key Competencies Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience working in an omnichannel (including field) marketing
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Benefits

• Roche Operating Principles - Put Patients First: I always act as if patients I know are in the room and do what’s best for them - Follow the science: I seek answers through experiments, data and debate, and act on facts - Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part - Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others - Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures - Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less - Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty - Think long term: I choose actions today that benefit future generations