Responsibilities

• Direct ownership of PDPs, checkout, and subscription flows. You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces.
• Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.
• Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented not just velocity for its own sake.
• Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.
• AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we're looking for someone who thinks in workflows and outcomes rather than specific platforms.
• Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.
• What you'll report into. You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams.

Requirements

• DTC CRO experience
• 4–7 years of relevant experience
• CRO leads at scaled DTC brands
• Site optimization specialists from high-growth consumer companies
• Growth marketing managers with deep testing backgrounds
• Experience managing junior testers or analysts
• Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)
• Strong analytical instincts
• Funnel data, test statistics, and the difference between a real result and noise
• Systems thinking at the program level
• AI fluency at the workflow level
• Cross-functional collaboration

Preferred

• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Familiarity with subscription DTC funnels

Benefits

• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside!