Sr. Manager, CRM & Client Development - Diesel NAM

Responsibilities

• Lead the implementation and localization of Diesel's Global CRM & Client Development Strategy across North America, ensuring alignment with global priorities while adapting to regional business needs.
• Champion a client-first culture across the retail network, embedding best-in-class clienteling behaviors that elevate both in-store and omnichannel customer experiences.
• Partner closely with Global CRM and Client Experience teams to identify and drive strategic opportunities, leverage customer insights, and continuously evolve CRM and clienteling initiatives.
• Act as the regional expert for client development, influencing business decisions through customer insights, market trends, and retail best practices.
• Foster collaboration across Retail, Marketing, E-commerce, Events, Merchandising, and Global teams to deliver consistent and elevated client experience.
• Maintain a strong in-store presence, spending 80% of time coaching, mentoring, and supporting Store Managers and Client Advisors while leading by example through direct client engagement.
• Train and inspire retail teams in clienteling with best practices, including outreach, appointment selling, relationship management, and long-term client retention.
• Identify and develop in-store Clienteling Ambassadors who champion best practices and drive adoption across the retail network.
• Partner with Retail Director and Regional Managers to identify business opportunities, develop action plans, and maximize client acquisition, retention, and CRM KPIs.
• Localize and execute Diesel's global CRM contact strategy across North America to maximize client engagement, conversion, and retention.

Requirements

• 5+ years of experience in CRM, Client Development, Clienteling, or Retail Leadership within premium or luxury retail environments.
• Proven success designing and implementing clienteling strategies across multiple retail locations, delivering measurable improvements in client engagement and commercial performance.
• Extensive experience building relationships with high-value clients and leading by example in a client-facing luxury environment.
• Strong coaching and leadership skills with a demonstrated ability to influence, motivate, and develop retail teams to achieve clienteling and business objectives.
• Deep understanding of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
• Highly analytical with the ability to interpret CRM and retail performance metrics, identify opportunities, and translate insights into strategic action plans.
• Strong commercial acumen with experience driving client acquisition, retention, loyalty, and customer lifetime value.
• Experience planning and executing client events, activations, and loyalty initiatives that deliver measurable business impact.
• Excellent communication, presentation, negotiation, and stakeholder management skills with experience working across global and cross-functional teams.
• Comfortable working in a fast-paced, multicultural organization while managing multiple priorities and competing deadlines.