Sr. Manager, Creative Director - Copy at Macy's | New York, USA | $130K/yr – $216K/yr

Macy's

Sr. Manager, Creative Director - Copy

New York, USA (On-site)

$130K/yr – $216K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead Macy’s fashion editorial voice and cross-channel campaigns with a senior creative focus, guiding strategy, concepting, and team development.

Must-have: 10+ years in advertising copywriting with retail experience and leadership experience.
Standout: Ability to shepherd integrated campaigns from concept to production across digital, social, and print.
Standout: Track record mentoring creative teams and presenting to senior leaders.

Job Description

Responsibilities

Define and evolve the editorial voice that represents Macy’s fashion authority.
Set communication strategies that support business objectives, drive sales, and sharpen brand positioning.
Lead integrated campaign voice development—from seasonal fashion stories to evergreen brand programs—balancing inspiration with clarity, urgency, and strong reasons to shop.
Lead big-idea concept development for seasonal and evergreen campaigns.
Build moodboards, visual territories, and creative narratives rooted in trend awareness and brand DNA.
Art direct photo/video shoots, ensuring elevated fashion-focused visuals—styling, framing, lighting, composition, and talent direction.
Partner with design and cross-functional teams to ensure consistency, innovation, and breakthrough creative across all channels.
Oversee the full creative lifecycle—from ideation through final asset delivery, including design development, retouch direction, and production-ready artwork.
Drive collaboration between copy, design, and production teams to deliver high-quality, consistent, and culturally relevant communications across digital, social, traditional, and emerging media.
Develop packaging concepts that scale across private brand categories (apparel, accessories, jewelry, home décor, gifting).
Apply strong typography and layout systems to improve shelf impact and reinforce brand recognition.
Collaborate with packaging engineers and production partners on dielines, materials, print finishes, and global category needs.
Maintain visual consistency while solving for a range of product and partner requirements.
Lead, inspire, and develop a high-performing creative team; cultivate talent and build a clear succession pipeline.
Provide strong creative direction and meaningful feedback aligned to business goals.
Present and sell creative work to senior leaders by clearly articulating strategy, rationale, and the customer impact.
Foster a culture of respect, collaboration, and inclusion to strengthen relationships across teams and create authentic, culturally relevant work.

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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