Sr. Manager, Content Strategy

Universal City, CA (Hybrid)

$115K/yr – $165K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Lead investment strategy for unscripted content with data driven decision making and cross functional alignment to maximize subscriber impact.

  • Own the investment framework across Peacock and Bravo unscripted portfolios, tying title performance to audience fit and KPI thresholds.
  • Drive data rich scenario analyses and valuation models to guide greenlights, spending, and scheduling decisions.

Job Description

Lead investment strategy for Peacock and Bravo’s unscripted portfolios with clear KPIs, then translate performance into actionable decisions across content types, scheduling, and acquisitions.

  • Lead investment strategy for Peacock and Bravo’s unscripted portfolios, including setting volume and quality benchmarks, evaluating title performance and audience fit, assessing demographic opportunities, and optimizing greenlight decisions against core business KPIs
  • Partner with senior leadership and the broader Programming organization to shape a holistic content strategy, guide spend allocation across content types, and help prioritize investments across verticals
  • Build, refine, and maintain advanced valuation models that translate performance insights into clear, actionable recommendations for strategic decision-making
  • Collaborate closely with the Content Acquisition team to evaluate unscripted acquisition opportunities using rigorous, data-driven analysis
  • Work with Peacock and Bravo Scheduling teams to optimize release calendars, maximize audience acquisition and engagement, and proactively address scheduling gaps
  • Partner with Finance and Decision Sciences to develop valuations, pro forms, and scenario analyses that inform major content decisions
  • Establish performance targets across content categories, grounded in metrics such as subscriber acquisition, engagement, efficiency, and other key indicators
  • Conduct post-mortem analyses to identify learnings, surface optimization opportunities, and inform future content strategy
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
8

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