Creator
Kettle
New York City, NY (Remote)
$60K/yr - $75K/yrAgencyFull-timeMid level3+ years exp.
8 hrs ago
Sr Manager, Content Strategy & Editorial
San Francisco, CA (Hybrid)
$128K/yr – $173K/yrSenior Level15+ years expOther
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the core editorial strategy and multi-channel storytelling engine, aligning topic priorities with growth goals and coordinating governance, distribution, and campaigns across the firm’s market sectors.
- Editorial Strategy & Governance: set calendars, themes, and cadence; align content development and reviews across teams.
- Channel & Campaign Oversight: direct website, social, and email content with platform-specific best practices; connect editorial with demand generation and business development.
Job Description
Responsibilities
- Own HGA's annual editorial calendar, setting strategic themes, priorities, and cadence aligned with the firm's growth plan and eight market sectors
- Establish governance models and planning processes that align content development, review, and distribution across teams
- Partner with Market leadership and Business Development to identify priority topics, campaigns, and thought leadership opportunities
- Set editorial direction and content standards across written, visual, and video storytelling, consistent with HGA's brand voice and positioning
- Oversee content strategy for the firm's website, LinkedIn, Instagram, and other digital platforms, ensuring channel-specific best practices
- Guide integrated content planning to ensure efficient reuse, adaptation, and amplification of stories across channels
- Define and oversee paid search and campaign strategy, ensuring targeting, messaging, and media investment align with editorial priorities and business development goals
- Provide strategic oversight of key platforms (website, HubSpot), including email marketing, lead nurturing, segmentation, and landing pages
- Establish performance benchmarks and reporting frameworks across content and campaigns
- Use data and qualitative insights from Market and BD teams to refine editorial direction, distribution, and campaign performance
Requirements
- Bachelor's degree in marketing, communications, journalism, digital media, or a related field
- 15+ years of experience in content strategy, editorial, or integrated marketing roles, ideally within professional services or complex, matrixed organizations
- Demonstrated experience leading editorial content across multiple channels, including web, social, email, video, and paid media
- Proven people management experience, with the ability to lead, mentor, and develop a multidisciplinary digital and content team
- Strong editorial judgment and storytelling skills, with experience translating complex or technical subject matter into clear, compelling content
- Hands-on experience with marketing automation platforms, preferably HubSpot, including email marketing, segmentation, workflows, and performance reporting
- Experience overseeing website strategy, content governance, and digital platform maintenance
- Strong analytical skills with the ability to interpret data, identify trends, and apply insights to improve content and campaign performance
- Excellent collaboration and communication skills, with comfort partnering across disciplines, offices, and leadership levels
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment
Preferred
- Experience with advanced analytics or data-driven storytelling
- Experience with HubSpot CMS (beyond basic usage)
- Experience leading editorial governance models or editorial calendars in matrixed organizations
Benefits
- Annual bonus and success sharing bonus program
- 401(k) guaranteed contribution
- paid parental leave
- medical, dental and life insurance plans
- PTO
- short- and long-term disability programs
HGA
HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. We believe that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. We are a collective of 1,000 architects, engineers, interior designers, planners, researchers, and strategists. Our practice spans multiple markets, including science and technology, corporate, cultural, education, local and federal government, and healthcare. HGA’s work has received numerous awards throughout our history—from our own industries, as well as those of our clients. Equally as meaningful to us is the shared impact we create with our clients through purposeful design that speaks to the human experience. #HGA #HGADesign
