Responsibilities

• Drive PR activities for Samsung’s and Dacor’s appliances line up – Responsible for the end to end planning, strategy and execution of multi-touch campaigns that have wings beyond traditional PR efforts
• Analyze real-time trends in culture relevant to the Samsung target consumer, as well as industry and competitors, to inform creative earned-first campaigns that breakthrough
• Oversee content calendar planning activity across PR and media influencer
• Direct management of PR agency partners – from development of creative briefs and project management to RFPs, contracts and billings, you will handle
• Develop strategy and attend industry events to drive buzz for the brand and products
• Effective project management with clear communications across all stakeholders to ensure flawless execution
• Create and manage dashboards to measure PR impact and shape new thinking for a results-oriented approach to ultimately drive product conversion
• Creative thinker with great communication skills in both written and verbal form
• Strong project management skills. Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
• Entrepreneurial spirit with perseverance & problem-solving skills to bring creative ideas to life in ways that likely have never been done before

Requirements

• A Bachelor degree and at least 8+ years of relatable consumer Public Relations experience with demonstrated success in product media relations where using a proactive approach to the work zone, trend spotting, and taking ownership created results
• Experience with the earned and new media landscape with an ability to shape planning with agency partners
• Passion for and/or experience in consumer electronics and technology a plus
• Up to 25% travel required

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.