Responsibilities

• Develop and execute proactive and reactive PR strategies aligned with client goals, KPIs, and overall marketing strategy.
• Leverage established relationships with Colorado media outlets to secure high-impact coverage.
• Identify, develop, and pitch compelling story angles that position clients as industry leaders.
• Manage media relations, including outreach, interview coordination, spokesperson preparation, and follow-up.
• Draft and distribute press releases, bylined articles, media kits, and executive communications.
• Lead reputation management and crisis communications efforts, including rapid response messaging and issue mitigation.
• Monitor media coverage, sentiment, and industry trends; provide strategic insights and recommendations.
• Support PR efforts tied to events, product launches, announcements, and key milestones.
• Serve as a senior PR strategist across client accounts, supporting account leads while maintaining readiness to step into a client-facing role as needed.
• Contribute to account planning, execution, and performance evaluation.

Requirements

• 5-10 years of public relations experience, preferably within an agency environment.
• Deep understanding of the Denver and Northern Colorado media landscape, including established relationships with key journalists and outlets.
• Strong knowledge of integrated marketing, content strategy, and earned media best practices.
• Understanding of reputation management, crisis communications, and media dynamics.
• Bachelor’s degree in Journalism, Communications, Marketing, or related field (or equivalent experience).
• Proven ability to secure meaningful media coverage and build long-term media relationships.
• Exceptional writing and storytelling skills across multiple formats and audiences.
• Strong strategic thinking with the ability to connect PR efforts to broader business goals.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Outstanding interpersonal and communication skills, with confidence in client-facing situations.

Preferred

• Experience with AI tools for media targeting, sentiment analysis, and PR performance.
• Mentoring junior team members and contributing to strengthening internal PR capabilities and knowledge sharing.
• Ability to develop tailored PR approaches for multiple clients to align with their growth objectives.