Responsibilities

• Own outbound sales play strategy and execution, partnering closely with Sales and Product Marketing to develop scalable outbound motions, target account strategies, prospect engagement frameworks, and pipeline generation programs.
• Drive demand generation strategy optimization and continuous improvement by leveraging campaign performance insights, funnel analytics, testing frameworks, and market feedback to refine targeting, messaging, channel mix, and investment decisions.
• Lead, coach, and develop a high-performing marketing team by providing strategic direction, mentorship, performance management, and opportunities for professional growth while fostering a culture of accountability, collaboration, and innovation.
• Serve as the primary business-unit representative to Marketing Operations, advocating for marketing priorities related to integrations, lead routing, field mapping, campaign infrastructure, process improvements, and technology enhancements.
• Represent the business unit's audience priorities, campaign strategy, pipeline goals, and market context to Performance Marketing teams, ensuring channel execution aligns with business objectives and growth targets.
• Act as the connective layer between demand generation, campaign execution, and operational teams to ensure coordinated planning, effective prioritization, seamless execution, and measurable business outcomes.
• Review and oversee campaign strategy, audience targeting, execution plans, and performance to ensure alignment with business goals, customer needs, and revenue objectives.
• Establish scalable, documented, and repeatable processes that improve team effectiveness, campaign quality, operational rigor, and cross-functional collaboration.
• Identify performance gaps, unmet business needs, and growth opportunities, partnering with cross-functional stakeholders to develop and implement solutions.
• Champion the adoption of AI-driven marketing practices and advanced automation capabilities, including the development and deployment of AI agents, workflows, and integrated tool ecosystems that improve campaign performance, team productivity, decision-making, and business outcomes.

Requirements

• 7+ years of experience in B2B SaaS marketing with deep expertise in demand generation, campaign strategy, marketing operations, performance marketing, or related disciplines.
• Proven success designing and executing integrated demand generation programs that drive measurable pipeline growth and revenue impact.
• Strong understanding of sales and marketing alignment, including experience building outbound prospecting strategies, account-based motions, and pipeline generation programs in partnership with sales organizations.
• Demonstrated experience leading and developing marketing teams, with a track record of coaching talent, building capabilities, and creating high-performing, collaborative environments.
• Advanced experience leveraging AI and automation technologies within modern marketing organizations, including hands-on use of AI tools, workflow automation, custom agents, prompt engineering, and emerging marketing technologies.
• Strong working knowledge of paid media, marketing automation, campaign operations, and marketing technology platforms.
• Exceptional analytical and project management skills, with the ability to use data and insights to guide decision-making, prioritization, and resource allocation.
• Highly strategic and execution-oriented, with the ability to balance long-term planning and day-to-day delivery.
• Proven ability to influence and collaborate across cross-functional teams and manage multiple priorities in a fast-paced environment.
• Strong executive communication and presentation skills with the ability to clearly articulate plans, recommendations, and business impact to senior stakeholders.

Benefits

• Financial Health
• 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health
• Trust-Based Time Off