Responsibilities

• Translating global strategy (including ABX) into integrated, executable campaign motions
• Orchestrating and building the operational framework for all campaigns, including setup, audience segmentation, data logic, and system-level tracking campaigns across CRM, paid media, lifecycle, digital, field, and ABM channels
• Serving as the marketing business owner for our martech stack, including marketing automation and ABM platforms, and ensuring campaigns are activated consistently across platforms
• Partnering with regions to support in-market execution, sequencing, and optimization
• Coordinating agencies and partners to scale execution
• Owning the framework and enablement of marketing performance dashboards, helping regions connect campaign activity to pipeline and revenue outcomes

Requirements

• 7-10+ years in B2B marketing with strong experience in integrated campaign planning, activation, and execution across regions
• Proven ability to translate global strategy into campaign motions that are executable, scalable, and measurable
• Hands-on experience orchestrating multi-channel campaigns across email/lifecycle, digital, paid media, field/events, and ABM/targeted plays
• Strong working familiarity with Salesforce and CRM concepts (leads/contacts/accounts/opportunities), plus campaign tracking and pipeline reporting
• Deep, demonstrable expertise with marketing automation and activation ecosystems (e.g., Marketo/Eloqua/HubSpot, ABM platforms, paid media platforms), with the ability to coordinate execution across these tools
• Experience enabling regional teams through playbooks, templates, calendars, training, and “how-to” guidance
• Strong track record managing agencies/vendors for campaign activation, production, localization, and channel execution

Preferred

• Implementation and activation leadership: You’re the person who turns strategy into coordinated execution—making campaigns real in-market
• Global-to-local enablement: You build repeatable frameworks and provide hands-on guidance so regions can activate campaigns aligned to their revenue goals
• Cross-channel orchestration: You connect the dots across paid, digital, lifecycle, field, and ABM so campaigns run as an integrated motion
• Operational rigor: You bring structure - timelines, sequencing, briefs, QA standards, and launch readiness—so execution is consistent and fast
• Platform fluency: You understand how the martech and channel ecosystem works end-to-end and can troubleshoot orchestration points with RevOps/Marketing Ops/IT
• Performance orientation: You use KPIs, readouts, and optimization loops to improve effectiveness and ensure campaigns contribute to pipeline and revenue
• Strong collaborator: You naturally align stakeholders across Corporate Marketing, regions, agencies, and RevOps to keep work moving