Responsibilities

• Lead the development and execution of brand partnerships, experiential activations, and consumer events from concept through completion, managing multiple high-profile projects simultaneously
• Identify, pitch, negotiate, and secure strategic brand partners by developing compelling narratives, leading partner outreach and meetings, and building long-term relationships that drive innovative, culturally relevant promotional opportunities
• Manage agencies, vendors, and partners through RFPs, creative development, and execution, ensuring strong ROI, operational excellence, and alignment with brand priorities
• Own project timelines, budgets, deliverables, contracts, and SOW processes, proactively identifying risks and implementing solutions to ensure seamless execution
• Serve as a primary point of contact for internal stakeholders and external partners, representing the Brand Partnerships & Experiential team in high-profile meetings, presentations, and business development opportunities
• Develop and deliver strategic presentations, status updates, partnership proposals, and post-campaign recaps for senior leadership, clients, and cross-functional teams
• Mentor and develop junior team members, fostering a culture of collaboration, accountability, creativity, and excellence
• Build and maintain relationships across the entertainment, media, agency, and brand partner landscape to identify new opportunities, industry trends, and culturally relevant marketing solutions
• Drive projects independently from concept to execution, anticipating needs, overcoming challenges, and consistently delivering high-quality work with minimal direction
• Champion innovative, culturally relevant ideas and serve as a vocal contributor in cross-functional discussions to advance business objectives, audience engagement, and brand awareness

Requirements

• 7+ years of experience in entertainment, media, or a related industry with a focus on brand partnerships, experiential marketing, events, and 360 integrated campaigns
• Proven ability to develop and execute successful strategic partnerships, combining creative thinking, compelling storytelling, strong negotiation skills, and operational excellence to deliver business results
• Exceptional communication, presentation, and relationship-building skills, with experience inspiring and influencing senior executives, internal stakeholders, external partners, agencies, producers, and talent
• Demonstrated success securing and managing brand partnerships, including developing persuasive pitches, partnership opportunities, and marketing programs that drive awareness and engagement
• Strong people leadership and management experience, including developing and mentoring team members, setting clear expectations and fostering a high-performance culture while leading cross-functional teams and stakeholders through influence
• Highly proactive, self-motivated, and solutions-oriented, with a track record of independently managing multiple priorities, anticipating challenges, and delivering high-quality work in fast-paced environments
• Experience representing an organization in partner-facing, networking, and business development settings, with the ability to build and maintain strategic relationships
• Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint), Keynote, and Canva
• Ability and willingness to travel and work nights, weekends, and holidays as required by the business
• Bachelor’s Degree

Preferred

• Brand-side experience within experiential marketing and/or marketing partnerships
• Strong creative instincts paired with sound business judgment and confident decision making
• Passion for pop culture, television, and entertainment marketing
• Established network of contacts across entertainment, media, agency, consumer brand, and experiential marketing communities
• Experience securing high-profile promotional partnerships that drive cultural relevance, earned media, and consumer engagement
• Demonstrated success operating as a visible representative of a team or organization in executive, client, and industry-facing settings
• Positive, solutions-oriented mindset with a hands-on approach and willingness to support all aspects of execution
• Experience working with vendors, executive stakeholders, and diverse communities
• Demonstrated understanding of inclusive marketing strategies and audience centered best practices