Responsibilities

• Lead the development and alignment of enterprise level audio advertising strategies across Radio, Digital Audio, and Podcasting, ensuring initiatives maximize brand impact, strengthen market position, and deliver strong ROI.
• Influence and align stakeholders on testing and innovation in audience targeting, formats, reach, frequency, and messaging to uncover performance insights.
• Develop a forward looking 12–24 month roadmap that advances Total Wine & More’s podcast and digital audio capabilities, identifying scalable opportunities and positioning the brand as a leader in the evolving audio landscape.
• Negotiate media placements and partnerships to secure value and strategic alignment.
• Lead cross-functional collaboration with creative, merchandising, and analytics teams to ensure cohesive messaging and seamless execution across all audio channels.
• Forecast and review KPIs and performance trends with senior leadership, while providing actionable recommendations for continuous improvement.
• Align media strategy with broader brand and business objectives, ensuring consistency and impact across channels.

Requirements

• Bachelor's Degree Marketing, Business, or a related field preferred or equivalent years of experience.
• 7-10 years Marketing, advertising, or related field preferred.
• Track record of managing, projects and functions in the advertising space is preferred.
• Experience in Marketing, with expertise in media planning, a deep understanding of multi-channel brand advertising strategies, core advertising measurement functions, analytics, and executive-level communication.
• Strong analytical skills, with the ability to interpret campaign performance data, optimize strategies accordingly, and communicate results with clear and concise written and verbal communication.
• Excellent communication and presentation skills, with experience tailoring messages for different audiences, including leadership teams.
• Ability to lead projects with multiple deliverables, , ensuring all brand initiatives are executed on time and within budget.
• Ability to drive strategy by aligning cross-functionally with merchandising, creative teams, and external agencies to drive brand consistency and performance.
• Naturally curious and creative mindset with a passion for learning, gaining an understanding of new industry capabilities, implementing evolved tactics, and creative storytelling.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance