Sr Manager, Analytics & CRO

Chicago, IL (On-site)

$140K/yr – $155K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive CRO testing and analytics for eCommerce, aligning business and technical teams to improve conversion and site performance.

  • Own end-to-end CRO program including A/B testing roadmap and test execution
  • Must-have: 5+ years in eCommerce data analytics with GA4, A/B testing platforms (VWO), and Looker/BigQuery
  • Standout: Bridge between business, clinical/professional stakeholders, and technical teams to align objectives

Job Description

Responsibilities

  • Conversion Rate Optimization (CRO) / Testing Support: Develop and execute against A/B testing roadmap to optimize various aspects of our website, such as landing pages, user flows, and conversion funnels
  • Test Implementation: Collaborate with cross-functional teams to define test objectives, set up experiments, and ensure seamless implementation of A/B tests using testing tools like Optimizely or VWO
  • Data Analysis: Collect, analyze, and interpret data from A/B tests, user behavior, and website performance. Identify trends, insights, and opportunities for improvement.
  • Report Generation: Generate clear and concise reports summarizing A/B test results and general site performance, providing actionable recommendations for website enhancements, and sharing insights with stakeholders
  • KPI Monitoring: Continuously monitor and report on key performance indicators (KPIs) related to website traffic, engagement, and conversion rates
  • Serve as a bridge between technical experts, business leaders, and clinical professionals, ensuring alignment and clarity of objectives

Requirements

  • 5+ years of experience working in eCommerce or retail in data analytics and reporting
  • BA/BS or equivalent working experience
  • Experience with Google web analytics/GA4, A/B testing with platforms like VWO, and inbound marketing tactics
  • Experience building Looker reports and BigQuery
  • Able to support conclusions with analytical evidence using descriptive stats, inferential stats and data visualizations
  • Good time-management skills; ability to multi-task
  • Critical-thinker and problem-solver
  • Excellent communication skills with the ability to speak to both business and technical teams, and translate ideas between them
  • Comfort with a fast paced environment and solving open-ended problems in support of the Digital Commerce business
  • Strong knowledge of AI/ML technologies, platforms, and their operational applications

Benefits

  • generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
TAG - The Aspen Group logo

TAG - The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)
43% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
32.3K
Traffic Source Mix
Search
41.1%
Direct
44.5%
Referral
12.1%
Social
1.1%
Paid
1.1%

Headcount Trend

Current headcount: ~934

Marketing Team

Marketing Team Size
83 (9% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
6

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