Responsibilities

• Lead and develop a multi-disciplinary AI search organization, including AEO/GEO, shared services, and technical intelligent search teams.
• Define and execute enterprise strategies across Thermo Fisher’s digital ecosystem, ensuring visibility across discovery platforms.
• Translate evolving AI search, SERP, and LLM trends into scalable standards, governance, and frameworks.
• Partner with Product, Divisional Digital, IT/DT, Analytics, and Channel teams to align discoverability priorities with business and demand generation objectives.
• Oversee technical search health, including crawlability, rendering, schema/structure, and AI-specific markup.
• Direct AI-ready content strategies, including content briefs, topic prioritization, and optimization.
• Establish and oversee AI visibility monitoring, including presence in AI summaries, citations, misinformation intake, and LLM accuracy checks.
• Own reporting frameworks and dashboards for AI visibility performance, communicating insights, risks, and opportunities to senior leadership.
• Drive innovation through partnerships advancing automation, tooling, and AI-search measurement capabilities.
• Serve as a senior subject-matter expert for AI-driven search and discoverability best practices.

Requirements

• Bachelor’s in marketing, data/IT, or related field; Master’s preferred
• 10+ years of technical digital discoverability experience, with 4+ years leading multi-team or enterprise-scale initiatives.
• Deep expertise in technical search, including schema/structured data, site migrations, performance, and AI-readiness.
• Experience optimizing for AI-driven and generative search platforms, including answer engines and LLM-based discovery.
• Strong cross-functional leadership experience within matrixed, global organizations.
• Proficiency with enterprise digital tools (GSC, SEMrush, Screaming Frog, Looker Studio, Adobe, CMS platforms).
• B2B or Life Sciences experience; familiarity with scientific or technical content strongly preferred.
• Ability to work effectively with remote and global teams across time zones.
• Strong stakeholder influence skills; able to communicate complex technical concepts to executive audiences.

Preferred

• Master’s degree preferred
• Familiarity with scientific or technical content