Responsibilities

• Main marketing contact for wholesale accounts within Golf, Running, Soccer, Basketball, and Pickleball categories.
• Be an expert on the individualized marketing strategies, needs, and requirements of domestic wholesale accounts, inclusive of both in-store and digital tactics. Understand the account's current and future business to make sound marketing decisions.
• Proactively outreach to key account contacts on a regular cadence to identify opportunities, get ahead of marketing planning, and partner for seamless execution.
• In collaboration with Sales, Account Marketing, Sports Marketing, and the Creative Team, ensure accounts have seasonal marketing to support key initiatives, product launches, and campaigns including digital and print assets.
• Take an omni approach to each larger-scale marketing campaign to ensure all touchpoints — including in-store and digital — are in sync.
• Collaborate with Sports Marketing to successfully incorporate Skechers Pro Athletes into seasonal marketing and key product launches as needed.
• Work closely with top accounts and Sales to understand competitive marketing programs and implement best-in-class marketing initiatives to deliver growth for Skechers Performance products.
• Develop Seasonal Marketing Calendars to share with accounts and develop a right place, right time marketing approach.
• Oversee the entire lifecycle and workflow of Skechers account marketing projects, managing multiple projects simultaneously — from large-format, long-term production projects to art-only seasonal graphic requests and digital creative — from inception to final execution.
• Manage Marketing Request Form procedures and budget approval processes for each marketing campaign/tactic, including liaising with key stakeholders.

Requirements

• Bachelor's degree required.
• 7–10 years of relevant marketing experience in wholesale accounts.
• People management experience required (4+ years as a direct supervisor of multiple employees in a corporate setting).
• Computer Applications: Smartsheet, Adobe Creative Suite (Photoshop, Illustrator a plus); Microsoft Office (Outlook, Word, Excel, PowerPoint). Proficient in using a Mac and/or PC.
• Extensive marketing experience with an athletic brand in the tech athletic and/or sporting goods space.
• Analytically and strategically minded.
• Proven leadership experience; ability to lead, motivate, and manage people.
• Strong public speaking skills in front of large and small groups; must be able to present and communicate effectively and persuasively with internal and external business partners.
• Excellent written and verbal communication skills.
• Strong project management skills.