Responsibilities

• Email Marketing & Lifecycle Campaigns
• Own annual planning, weekly execution, and optimization of email marketing programs across PVG practices
• Develop segmented lifecycle campaigns for acquisition, retention, recall, reactivation, and cross-service growth
• Create and manage campaign calendars aligned to practice priorities, provider ramp-up plans, seasonal needs, and growth opportunities
• Partner with practice leaders, operations, provider relations, and marketing team members to identify campaign opportunities and ensure operational readiness
• Write, QA, deploy, and monitor patient-facing email communications in partnership with internal stakeholders and external vendors as needed
• Growth Opportunities & Practice Support
• Identify and execute growth opportunities across PVG practices, including new provider ramp-up, underutilized services, location-specific campaigns, and patient access initiatives
• Translate practice and provider growth needs into targeted marketing campaigns with clear objectives, audiences, timelines, and success measures
• Partner with operations and provider relations to support campaigns tied to appointment availability, referral growth, recall opportunities, and patient conversion

Requirements

• 5–8+ years in lifecycle marketing, email marketing, CRM marketing, growth marketing, or marketing automation, preferably within healthcare, multi-site provider groups, MSOs, or other distributed service organizations
• Proven experience in:
• Email campaign strategy, execution, segmentation, and optimization
• Lifecycle marketing programs tied to acquisition, retention, recall, reactivation, or conversion
• Cross-functional campaign management across marketing, operations, analytics, and vendor partners
• Strong writing and design ability for patient-facing communications, campaign messaging, and stakeholder updates
• Comfort using data to identify opportunities, evaluate performance, and recommend next steps
• Experience with marketing automation, CRM, email service provider, or patient communication platforms; healthcare compliance experience preferred
• Highly organized, detail-oriented, and comfortable managing multiple campaigns across practices, providers, and priorities