Sr. Lead, Marketing Strategy, Capital Formation

Responsibilities

• Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.
• Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities to the financing needs and business priorities of capital seekers. Ensure our story is clear, compelling, and consistent across customer touchpoints.
• Bring deep customer understanding: Serve as a voice of the developer and sponsor audience, applying your knowledge of project development, financing structures, and capital markets to positioning, product strategy, and commercial priorities.
• Turn insight into strategy: Connect customer feedback, competitive intelligence, and market trends to identify opportunities, sharpen our differentiation, and recommend where and how Crux should compete.
• Enable commercial success: Equip customer-facing teams with the messaging, tools, and training they need to have more effective conversations and win business. Develop high-impact materials, including training programs, competitive battlecards, and sales plays, and measure their effectiveness.
• Drive cross-functional alignment: Partner with product, commercial, market intelligence, and marketing leaders to translate business priorities into coordinated action. Collaborate closely with your capital-provider counterpart to ensure our strategies connect across both sides of the market.

Requirements

• Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation.
• 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment.
• Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement.
• Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas.
• Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers.
• Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes.
• Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.
• Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action.

Benefits

• Healthcare : We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 80% for dependents (total as a group), if relevant.
• Dental & vision : We cover 100% of premiums for employees and 80% for dependents (each), if relevant.
• Family forming & fertility support
• Parental leave : 16 weeks for birthing parents and 12 weeks for non-birthing parents.
• Holidays : 10 company holidays per year.
• Paid time off : 20 days per year.
• 401k : account fees supported by Crux.