Sr. Lead, Category Marketing - Sportswear at Under Armour | Baltimore, MD | $140K/yr – $180K/yr

Sr. Lead, Category Marketing - Sportswear

Baltimore, MD (Hybrid)

$140K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Job Summary

Own category campaigns end to end and drive regional go-to-market plans with cross-functional teams to build brand stories, ensure regional relevance, and measure impact across channels.

Lead with regional partners on seasonal briefs and activation
Coordinate feedback loops to Global teams for scalable campaigns

Job Description

Responsibilities

Plans and executes category campaigns that connect to Global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Sportswear category, with a focus on Brand building and foundational commercial stories
Serves as single point of contact for all Sportswear marketing
Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Drives and delivers go-to-market timelines for relevant global and regional campaigns
Provides input on sports marketing briefs and activation for brand assets
Coordinates with the regions to ensure campaigns are regionally relevant, integrating Global positioning into planning
Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region
Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams

Requirements

Bachelor’s degree required
Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
Build marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing
Consumer and Business Analytics
Consumer Segmentation and Targeting
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Be globally curious in nature

Preferred

Previous experience at Sports Company or retail environment is a plus

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Relocation may be provided up to a specified amount

Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996

Baltimore, Maryland, US

12K employees (1,203 in marketing)

www.underarmour.com

67% recommend to a friend

68% CEO approval