Sr. GTM Operations Manager- Marketing

New York City, NY (Hybrid)

$135K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own core Marketing Ops and align campaign flow, data quality, and AI-enabled automation with a cross-functional pod.

  • Campaign-to-pipeline workflow ownership and SLA governance
  • AI-enabled automation with human-in-the-loop checkpoints
  • Marketing pod leadership coordinating AI, Data, and Systems with deep process insight

Job Description

Responsibilities

  • Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
  • Own the MOps process layer: lead processing logic, lead source and source detail hierarchy, audience and nurture processors, demand processing workflows, and campaign naming and governance standards.
  • Design and improve the full campaign-to-pipeline workflow, from lead creation and routing through SLA governance and MQL processing.
  • Partner with Analytics to translate data into clear, actionable recommendations for Marketing leadership.
  • Stay deeply embedded in the Marketing org. Decompose how work actually gets done: map the full activity chain behind a campaign, a content workflow, and identify where process gaps are costing pipeline.
  • Define what good looks like for data quality and lead flow, surface issues, and work with Business Systems to fix them upstream.
  • Act as the Marketing pod lead: coordinate between Marketing and the Business Operations functions (Applied AI, Data Platform, Systems).
  • Come with an AI first mindset: Identify automatable microtasks in Marketing workflows and define AI-enabled solutions with clear human-in-the-loop checkpoints.
  • Contribute to org-wide GTM Ops initiatives alongside the broader team.

Requirements

  • 5+ years of experience in Revenue Operations, Marketing Operations, or GTM Operations within a B2B SaaS environment
  • 2+ years Marketing Ops ideal
  • Deep familiarity with demand gen motions: pipeline attribution, lead scoring, funnel conversion, and day-to-day marketing programs
  • Hands-on MOps experience: owned lead processing logic, nurture programs, source/source detail hierarchies, and demand processing workflows
  • Proven ability to own and improve core ops work: campaign operations, and process architecture
  • Workflow thinking: decompose marketing work, map to underlying systems, identify process redesign opportunities
  • Comfortable in BI tools; able to build reporting that drives decisions
  • Salesforce and MAP proficiency: experienced with Marketo, HubSpot, Pardot, Customer.io or similar at a process level
  • Ability to identify AI/automation opportunities and define human-in-the-loop checkpoints
  • Ability to work cross-functionally with Business Systems, Data, and Applied AI teams
  • Exposure to Claude, n8n, Lovable or similar AI/automation tooling

Preferred

  • AI-curious mindset
  • Experience leading cross-functional initiatives without direct authority
  • Experience reengineering marketing operations processes and workflows

Benefits

  • Highly competitive, employer-heavy coverage (including $0 premium options)
  • strong 401(k) match
  • equity
  • flexible time off
  • Location: Hybrid culture (in-office 3 days per week unless remote)
Pendo logo

Pendo

Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.

Founded in 2015
Vancouver, British Columbia, CAN
5 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4