Responsibilities

• Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
• Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.
• Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.
• Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.
• Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.
• Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
• Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.
• Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
• Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.
• Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.

Requirements

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
• Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
• Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.
• Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
• Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
• Strong storytelling and communication skills — able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
• Strong executive communications and the ability to influence and instill confidence.

Preferred

• Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms; comfort operating in a regulated environment.

Benefits

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress