Sr Growth Marketing Specialist at Malin | Addison, TX

Malin

Sr Growth Marketing Specialist

Addison, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B demand generation and revenue growth for Malin through multi-channel campaigns, lead management, and cross-functional collaboration to build pipeline and expansion opportunities.

Own multi-channel demand gen strategy and lead nurturing with SLA alignment to Sales.
Must-have: 5+ years in B2B demand or growth marketing with ABM experience.
Standout: Hands-on martech, data-driven optimization, and cross-functional collaboration across Marketing, Sales, and Account Management.

Job Description

Responsibilities

Drive inbound and outbound lead generation and customer growth planning, execution, reporting, and continuous improvement
Develop buyer personas, segmentation, and multi-channel acquisition plans
Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals
Develop and manage a content calendar and marketing campaign plan that drives awareness, demand, and customer engagement
Devise, execute, track, and optimize multi-channel, integrated marketing campaigns—across both digital and traditional channels—targeting prospective customers, open opportunities, and existing customers to move them to the next stage in the customer journey
Work hand-in-hand with the Sales Team and other internal teams to ensure marketing efforts translate into a robust pipeline. Ensure the Marketing / Sales SLA for lead follow-up, provide sales with enablement materials, and solicit feedback on lead quality. Regularly meet with sales and leadership to discuss what campaigns are working, share insights on lead behavior, and brainstorm new ideas
Partner with Account Management to target customer accounts with timely campaigns to drive retention, cross-sell / up-sell opportunities, and overall profitable revenue expansion
Own the Marketing Automation Platform and our lead management process. Design and optimize automated workflows for lead nurturing, email drip campaigns, and lead scoring that effectively hand off qualified leads to the Sales Team. Establish and manage lead scoring, routing, and nurture programs to improve lead quality and conversion rates
Maintain the health of our marketing database – segmenting audiences, managing subscriptions and permissions, and ensuring data quality and GDPR compliance
Build and manage nurture streams and lifecycle email campaigns by segment to ensure our content, products, and service offerings remain top of mind and relevant

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field preferred
5+ years of work experience in B2B demand generation, growth marketing, digital marketing, or account-based marketing
Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Hands-on experience and high proficiency with relevant technology and tools, including email marketing and marketing automation platforms (Eloqua or equivalent desired), CRM systems, content management systems (CMS), Google Analytics (GA4), and SEO
Comfortable setting up workflows, segmenting audiences, and optimizing campaigns based on data. Familiarity with lead scoring, attribution modeling, A/B testing, and ROI calculation is expected
Strong email marketing expertise, including email planning, content creation, segmentation, list management, A/B testing, deployment, measurement, and optimization
Data-driven & solid analytical skills. Experience building reports or dashboards to track KPIs
Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
Ability to work well independently without close supervision or management
Team player; able to work in a collaborative work environment across functional teams

Malin

Simply put – we invest in our people. Whether it’s competitive pay, cutting-edge technology, various benefits options, or annual reward, we show our Associates (what we call Malin employees) what it means to be valued and give them the resources to help make their jobs easier. We work hard. We play hard. We put our customers first and have a good time while doing it. Our customers are some of the biggest, most trusted companies in the world. Family festivities, company celebrations, and team-building events are just a few ways we let loose and have fun in between.

Founded in 1971

Addison, Texas, USA

452 employees (19 in marketing)

www.malinusa.com