Responsibilities

• Organic & AI visibility
• Grow our presence across AI search surfaces (ChatGPT, Claude, Google AI Overviews) as a first-class channel
• Build an off-page strategy that closes our AI visibility gap and grows organic traffic
• Oversee our full website redesign: new site structure, tool pages, and landing pages, working with our designer and developer to ship it
• Scale our programmatic and tool-page strategy: hundreds of pages built, ranked, and converting on high-intent keywords
• Own technical SEO, internal linking, content quality, and topical authority
• Paid ads
• Stand up and scale Meta ads: creative strategy, influencer collaborations, budget, and clean conversion tracking
• Run targeted paid search and retargeting across Google, Meta, and display
• Everything else (test, learn, double down)

Requirements

• SEO/GEO is your superpower. Non-negotiable. You've built tool pages, owned technical SEO, and ranked content that converts
• You've run Meta ads that worked. Strong second skill. Real budgets, creative and influencer campaigns, clean tracking
• You've touched the other channels too. Newsletters, paid search, retargeting, organic social, partnerships. You know which lever to pull when
• Operator, not just a strategist. You've shipped landing pages, set up GA4 and attribution, and run experiments end-to-end
• Track record of scaling B2B SaaS. You've helped take a company from 7-figures ARR to $10M+ ARR
• AI-native. You use Claude to compress your work and have a real point of view on how AI search is changing software discovery
• Commercially minded. You think in pipeline, CAC, payback, and ARR, not just traffic and rankings
• Comfortable with ambiguity. First growth hire. You'll build the playbook, the team, and the systems

Preferred

• Scaling programmatic SEO at a SaaS company
• A strong Meta ads portfolio with proven ROAS, ideally with influencer and creator ads
• Hands-on digital PR, link building, or AI search optimization (in-house, agency, or as a Respona-style customer)
• Standing up an affiliate or partner program from zero